On Signal and Noise

Penelope* (not her real name) is an Instagram influencer. Companies sometimes pay her, in cash or in kind, to promote their products, hoping she will somehow influence those who follow her online into buying their products. How do companies decide Penelope is worth courting? Her follower count. There’s just one problem: it’s … Read More

How to do design automation: DocGen concept diagram

I’m a bit of a documentation nerd. Writing technical documentation is a boring, but often necessary, job that other people hate doing. I’m good at it. I also care about it, for some unfathomable reason. This combination means that I’m usually the guy who ends up doing it. Now I … Read More