Another conference down, and so it’s time to disclosure all the stuff I received in an attempt to influence my opinion on various companies. Travel and Accommodation I paid for my own flights to VMworld, including an upgrade to Premium Economy using frequent flyer points, many of which were accumulated… Read More
Justin talks to Meredith Whalen from IDC about Bi-modal, Digital Transformation, and how enterprise IT is starting to get its act together. Read More
Justin talks to Sudheesh Nair, President of Nutanix, at the Nutanix .NEXT 2016 conference. Read More
Finger Marketing, or is it Digital Marketing? The digital prefix makes no sense. Read More
Violin are bleeding money and having a lot of trouble shifting product. Read More
Justin talks to Simon Sharwood, APAC Editor at The Register, about new and old media, and where people get their information. Read More
Justin talks to Greg Knieriemen from HDS about how analysts shape the market, and how customers make decisions about which product to buy. Read More
Most technology people (and many marketers) don’t really know what the Marketing department does, so I’ll summarise the big parts of what they’re for. Research Firstly, they should do, and commission, research. You do research so that you can prove or disprove hypotheses about what your company should do. Hypotheses include… Read More
The DellWorld’15 Solutions Exchange was a fascinating departure from the kinds of show floors I’m used to at recent trade shows. Instead of a raucous visual cacophony of booths competing for attention, the DellWorld show floor was a relatively sedate affair. Aside from a chosen few, the booths were identical… Read More
This week sees me back in Austin, TX for DellWorld 2015. I accepted the invitation months before the Dell/EMC news broke, so it’s going to be very interesting to see what this year is like. I travel there as a guest of Dell, so that may well colour my impression of… Read More
