Category: Marketing

The Eigencast 018: Bimodal Begone

By Justin Warren 26 July 2016 26 July 2016 Cloud, Eigencast, IT, Marketing

Justin talks to Meredith Whalen from IDC about Bi-modal, Digital Transformation, and how enterprise IT is starting to get its act together. Read More

The Eigencast 017: Nutanix .NEXT with Sudheesh Nair

By Justin Warren 19 July 2016 19 July 2016 Cloud, Eigencast, Finance, IT, Marketing, Startups, Storage, Virtualization

Justin talks to Sudheesh Nair, President of Nutanix, at the Nutanix .NEXT 2016 conference. Read More

Digital Adds Nothing

By Justin Warren 5 April 2016 6 April 2016 Business Management, Marketing

Finger Marketing, or is it Digital Marketing? The digital prefix makes no sense. Read More

SFD9 Prep: Violin Memory

By Justin Warren 7 March 2016 11 March 2016 Economics, Finance, Sales, Startups, Storage, Tech Field Day

Violin are bleeding money and having a lot of trouble shifting product. Read More

The Eigencast 010: Simon Sharwood And The Business Of Media

By Justin Warren 13 February 2016 29 February 2016 Economics, Eigencast, Marketing, Tech Field Day

Justin talks to Simon Sharwood, APAC Editor at The Register, about new and old media, and where people get their information. Read More

The Eigencast 008: Analysts and Decision Making

By Justin Warren 24 January 2016 24 January 2016 Business Management, Eigencast, Marketing, Storage

Justin talks to Greg Knieriemen from HDS about how analysts shape the market, and how customers make decisions about which product to buy. Read More

A Quick Primer On What Marketing Does

By Justin Warren 15 November 2015 15 November 2015 Marketing

Most technology people (and many marketers) don’t really know what the Marketing department does, so I’ll summarise the big parts of what they’re for. Research Firstly, they should do, and commission, research. You do research so that you can prove or disprove hypotheses about what your company should do. Hypotheses include… Read More

DellWorld Solutions Exchange Experiments With Managed Democracy

By Justin Warren 23 October 2015 23 October 2015 Design, Events, Marketing

The DellWorld’15 Solutions Exchange was a fascinating departure from the kinds of show floors I’m used to at recent trade shows. Instead of a raucous visual cacophony of booths competing for attention, the DellWorld show floor was a relatively sedate affair. Aside from a chosen few, the booths were identical… Read More

DellWorld 2015 Prep

By Justin Warren 18 October 2015 18 October 2015 Cloud, Events, IT, Marketing, Network, Server, Software, Virtualization

This week sees me back in Austin, TX for DellWorld 2015. I accepted the invitation months before the Dell/EMC news broke, so it’s going to be very interesting to see what this year is like. I travel there as a guest of Dell, so that may well colour my impression of… Read More

Why I Criticise

By Justin Warren 24 September 2015 23 September 2015 Documentation, Marketing

Not all of my pieces are positive. Why do I write mean things about your company or your client? If you can’t say something nice, shouldn’t you say nothing at all? That’s not how I work, and I’ll explain why. This topic comes up from time to time, usually from… Read More