Disclosure: KubeCon Edition
Disclosure of the gifts and hospitality I received related to KubeCon 2016 in Seattle, WA. Read More
Category: Marketing
Disclosure: Dell EMC World 2016
Disclosure of the gifts I received in connection with Dell EMC World 2016. Read More
Disclosure: VMworld 2016 Edition
Another conference down, and so it’s time to disclosure all the stuff I received in an attempt to influence my opinion on various companies. Travel and Accommodation I paid for my own flights to VMworld, including an upgrade to Premium Economy using frequent flyer points, many of which were accumulated… Read More
The Eigencast 018: Bimodal Begone
Justin talks to Meredith Whalen from IDC about Bi-modal, Digital Transformation, and how enterprise IT is starting to get its act together. Read More
The Eigencast 017: Nutanix .NEXT with Sudheesh Nair
Justin talks to Sudheesh Nair, President of Nutanix, at the Nutanix .NEXT 2016 conference. Read More
Digital Adds Nothing
Finger Marketing, or is it Digital Marketing? The digital prefix makes no sense. Read More
SFD9 Prep: Violin Memory
Violin are bleeding money and having a lot of trouble shifting product. Read More
The Eigencast 010: Simon Sharwood And The Business Of Media
Justin talks to Simon Sharwood, APAC Editor at The Register, about new and old media, and where people get their information. Read More
The Eigencast 008: Analysts and Decision Making
Justin talks to Greg Knieriemen from HDS about how analysts shape the market, and how customers make decisions about which product to buy. Read More
A Quick Primer On What Marketing Does
Most technology people (and many marketers) don’t really know what the Marketing department does, so I’ll summarise the big parts of what they’re for. Research Firstly, they should do, and commission, research. You do research so that you can prove or disprove hypotheses about what your company should do. Hypotheses include… Read More