The Eigencast 017: Nutanix .NEXT with Sudheesh Nair
Justin talks to Sudheesh Nair, President of Nutanix, at the Nutanix .NEXT 2016 conference. Read More
Category: Marketing
Digital Adds Nothing
Finger Marketing, or is it Digital Marketing? The digital prefix makes no sense. Read More
SFD9 Prep: Violin Memory
Violin are bleeding money and having a lot of trouble shifting product. Read More
The Eigencast 010: Simon Sharwood And The Business Of Media
Justin talks to Simon Sharwood, APAC Editor at The Register, about new and old media, and where people get their information. Read More
The Eigencast 008: Analysts and Decision Making
Justin talks to Greg Knieriemen from HDS about how analysts shape the market, and how customers make decisions about which product to buy. Read More
A Quick Primer On What Marketing Does
Most technology people (and many marketers) don’t really know what the Marketing department does, so I’ll summarise the big parts of what they’re for. Research Firstly, they should do, and commission, research. You do research so that you can prove or disprove hypotheses about what your company should do. Hypotheses include… Read More
DellWorld Solutions Exchange Experiments With Managed Democracy
The DellWorld’15 Solutions Exchange was a fascinating departure from the kinds of show floors I’m used to at recent trade shows. Instead of a raucous visual cacophony of booths competing for attention, the DellWorld show floor was a relatively sedate affair. Aside from a chosen few, the booths were identical… Read More
DellWorld 2015 Prep
This week sees me back in Austin, TX for DellWorld 2015. I accepted the invitation months before the Dell/EMC news broke, so it’s going to be very interesting to see what this year is like. I travel there as a guest of Dell, so that may well colour my impression of… Read More
Why I Criticise
Not all of my pieces are positive. Why do I write mean things about your company or your client? If you can’t say something nice, shouldn’t you say nothing at all? That’s not how I work, and I’ll explain why. This topic comes up from time to time, usually from… Read More
Positioning Well And Poorly
In my previous post, I gave a summary of a positioning framework I learned in business school. This post is some more detail on what I’m looking for from a company’s positioning for its products or services, which is different to the overall brand but they are related. A quick reminder… Read More