Coming Soon: Oracle Data Appliance

I won’t be the least surprised to see that headline sometime in the next couple of years. Let’s take a look at recent trends in tech to see why: VMware Prior to VMware, no one knew what a hypervisor was outside of banking folk who deal with IBM AS/400 and… Read More

How To Be Critical

This is a follow-up post to Customers Aren’t Idiots. I mentioned in my previous post that I’d try to list a few hints on how to provide constructive criticism, particularly for vendors who want to criticise competitors. It’s all about tone, so here’s what I’d prefer to see. Be Respectful… Read More

Go Away Marketing

I was reading a book on marketing this morning (as is my wont) and there was a section on how people buy certain things because they self-identify with the brand. I was remembering a friend’s t-shirt from dinner last night which said “Whedonist”, referring to Joss Whedon, of Buffy the… Read More