Useful Vendor Swag

Inspired by a question from @jfrappier, here is a bunch of vendor swag I’ve received over the years that has actually proved useful. Hopefully this will help marketing at the various vendors to invest in useful swag and not pointless landfill. The biggest issue with swag is its marginal utility:… Read More

Diablo Technologies at SFD5 and Updates

Diablo Technologies are the second half of the SanDisk ULLtraDIMM partnership. They came up with the technologies for what they call Memory Channel Storage: using the memory interface from the CPU to talk to persistent storage more-or-less directly, instead of going over a storage subsystem. We covered the reasons for… Read More

X-IO and Hardware Defined Storage

In a world that’s gone software-defined mad, X-IO Storage are a refreshingly honest company seemingly devoid of hype. They make storage hardware, and specialised hardware at that. For the software-defined cheer-squad, this might sound like madness, but it’s not. First of all, software has to run on something, and that… Read More

SFD5 Prep Work: Sandisk

Flash Prices 2007-2010

Sandisk are the other public company presenting at Storage Field. Their financial statements tell a very different story from those of EMC that we discussed previously. Check this out: That’s a pretty bumpy ride through the GFC. Here’s what it did for investors, in terms of Return on Equity: Ouch.… Read More