On Signal and Noise

Penelope* (not her real name) is an Instagram influencer. Companies sometimes pay her, in cash or in kind, to promote their products, hoping she will somehow influence those who follow her online into buying their products. How do companies decide Penelope is worth courting? Her follower count. There’s just one problem: it’s … Read More

Useful Vendor Swag

Inspired by a question from @jfrappier, here is a bunch of vendor swag I’ve received over the years that has actually proved useful. Hopefully this will help marketing at the various vendors to invest in useful swag and not pointless landfill. The biggest issue with swag is its marginal utility: … Read More

Interpreting Cloud Company Strategy

We’ve all seen the AWS numbers now, and hopefully looked at them in a bit more detail than just the headlines. I’ve written about cloud economics before, so let’s revisit things a little. The AWS business is apparently a roughly $6bn-a-year revenue business. That’s all external revenue from customers, not … Read More