A Quick Primer On What Marketing Does

Most technology people (and many marketers) don’t really know what the Marketing department does, so I’ll summarise the big parts of what they’re for. Research Firstly, they should do, and commission, research. You do research so that you can prove or disprove hypotheses about what your company should do. Hypotheses include … Read More

On Signal and Noise

Penelope* (not her real name) is an Instagram influencer. Companies sometimes pay her, in cash or in kind, to promote their products, hoping she will somehow influence those who follow her online into buying their products. How do companies decide Penelope is worth courting? Her follower count. There’s just one problem: it’s … Read More