On Signal and Noise

Penelope* (not her real name) is an Instagram influencer. Companies sometimes pay her, in cash or in kind, to promote their products, hoping she will somehow influence those who follow her online into buying their products. How do companies decide Penelope is worth courting? Her follower count. There’s just one problem: it’s … Read More

Useful Vendor Swag

Inspired by a question from @jfrappier, here is a bunch of vendor swag I’ve received over the years that has actually proved useful. Hopefully this will help marketing at the various vendors to invest in useful swag and not pointless landfill. The biggest issue with swag is its marginal utility: … Read More