Coming Soon: Oracle Data Appliance

I won’t be the least surprised to see that headline sometime in the next couple of years. Let’s take a look at recent trends in tech to see why: VMware Prior to VMware, no one knew what a hypervisor was outside of banking folk who deal with IBM AS/400 and … Read More

How To Be Critical

This is a follow-up post to Customers Aren’t Idiots. I mentioned in my previous post that I’d try to list a few hints on how to provide constructive criticism, particularly for vendors who want to criticise competitors. It’s all about tone, so here’s what I’d prefer to see. Be Respectful … Read More

Go Away Marketing

I was reading a book on marketing this morning (as is my wont) and there was a section on how people buy certain things because they self-identify with the brand. I was remembering a friend’s t-shirt from dinner last night which said “Whedonist”, referring to Joss Whedon, of Buffy the … Read More