How To Be Critical

This is a follow-up post to Customers Aren’t Idiots. I mentioned in my previous post that I’d try to list a few hints on how to provide constructive criticism, particularly for vendors who want to criticise competitors. It’s all about tone, so here’s what I’d prefer to see. Be Respectful … Read More

Go Away Marketing

I was reading a book on marketing this morning (as is my wont) and there was a section on how people buy certain things because they self-identify with the brand. I was remembering a friend’s t-shirt from dinner last night which said “Whedonist”, referring to Joss Whedon, of Buffy the … Read More